Doha: QNB Group has announced a significant strategic move to unify its brand in Egypt and Turkiye. The rebranding will see QNB Alahli in Egypt and QNB Finansbank in Turkiye operating under the single name “QNB.” This decision reflects the group’s commitment to strengthening its global presence and providing a seamless banking experience to its customers. By unifying the brand, QNB aims to streamline its operations and enhance collaboration between its subsidiaries, solidifying its position as a leader in the banking sector.
Group Chief Executive Officer of QNB Abdullah Mubarak Al Khalifa stated: “This strategic step underscores our commitment to making our brand stronger and more organized, embedding it in the minds of our customers worldwide. By consolidating our operations under the QNB banner, we are better positioned to drive innovation, expand our reach, and deliver greater value to our shareholders.” QNB Group currently ranks as the most valuable bank brand in the Middle East and Africa, with a brand
value of USD8.4 billion. Through its subsidiaries and associate companies, the Group extends to 28 countries across three continents.
Source: Qatar News Agency