Warsaw: Poland was the sole representative from Eastern Europe at Euro 2025, highlighting the challenges faced by women's football in the region.

According to Deutsche Welle, the tournament has become more than just a series of matches; it's a movement that signifies the growing popularity and acceptance of women's football. UEFA's initiatives have led to a significant increase in ticket sales, social media engagement, and prize money, yet the cultural barriers remain a hurdle.

Ljubojevic, a former player for NK Osijek and Dinamo Zagreb, noted that societal attitudes in Eastern Europe still discourage girls from playing football, as traditional roles are deeply rooted. Despite the growing interest and sold-out stadiums at international events, the infrastructure and support for women's football in the region are still lacking. This sentiment is echoed by the European Union's Gender Equality index, which shows no eastern countries above the EU average.

Dariusz Wojtaszyn, a history professor at the University of Wroclaw, highlighted positive changes due to UEFA's efforts and local associations beginning to recognize the potential of women's football. Women's football budgets in Central and Eastern Europe have increased substantially, and UEFA's revamped competitions have made these tournaments more accessible.

However, Wojtaszyn pointed out historical and political factors hindering progress. The legacy of communism and the rise of right-wing ideologies have perpetuated traditional values, making professional football less appealing for women. Economic challenges following the collapse of state sponsorship systems also contributed to the struggle for women's football clubs to thrive.

Despite these obstacles, there is optimism for the future. Ljubojevic sees potential in Croatia and other countries, although significant investment and educational efforts are needed. Poland, having participated in Euro 2025, expects an increase in female football participation, with head coach Nina Patalon projecting growth from 30,000 to 300,000 players.

Ljubojevic hopes for a similar breakthrough in Croatia, envisioning the country as a future host of a major tournament, provided there is serious investment and commitment from national bodies. The momentum for women's football is building, but Eastern Europe has yet to fully embrace the wave.