Doha: HE Chairman of Qatar Tourism and Chairman of the Board of Visit Qatar Saad bin Ali Al Kharji affirmed that Doha's winning of the title of GCC Tourism Capital did not come by chance, but rather as recognition by the GCC's General Secretariat of the great efforts exerted by the State of Qatar in developing the tourism sector in particular and the Gulf environment in general, making Doha today a preferred destination for Gulf families.
According to Qatar News Agency, during a session on promoting Qatar as a tourist destination, which was held on the sidelines of the second day of the Government Communications Forum 2026, His Excellency emphasized the need for a commitment to designing a tourism experience that suits the GCC family. Qatar Tourism has focused on creating family-oriented tourism experiences, given the nature of its tourism sector.
He highlighted that Qatar ranks among the safest countries globally in terms of security and safety. Last year, 35 percent of visitors to Qatar were from Gulf countries, with more than 400 weekly flights from Gulf cities to Qatar. The family-friendly seasons and events in Qatar have led to a high hotel occupancy rate of 71 percent, reflecting the country's development in offering quality experiences at competitive prices.
His Excellency acknowledged the healthy competition among GCC capitals in tourism, which benefits all due to growing demand. Qatar has expanded its tourism events beyond Doha to include surrounding areas, enhancing accessibility for GCC tourists. The country offers a family-friendly atmosphere, distinctive events, and comfort for visitors, which are key advantages.
Preserving Qatar's cultural uniqueness is crucial, with the upcoming Ramadan season focusing more on Qatari identity than ever before. Urban development in Qatar has maintained traditional markets like Souq Waqif alongside modern projects, showcasing Qatari hospitality and cultural character.
The Chairman noted cooperation with around 700 influencers of various nationalities, resulting in over 9,000 pieces of content in different languages. Some influencers voluntarily publish tourism content about Qatar. He also mentioned the Akl Awal Festival, offering a traditional dining experience and representing a major opportunity for families.
Qatar Tourism collaborates with the Ministry of Awqaf and Islamic Affairs to hold educational religious programs and, for the first time, sports events during Ramadan, presenting a new opportunity for family tourism.
Qatar Tourism acts as the main marketing arm at domestic, regional, and international levels, working with government entities to enhance Qatar's international image. The Qatar Calendar platform consolidates event information, shared through applications like Visit Qatar.
Regional and international marketing campaigns include over 50 global partnerships, with media organizations in the UK and US publishing articles and coordinating programs. The UFC championship in Qatar led to increased visitor numbers from the US and UK, enhancing Qatar's global image.
Digital transformation is a key focus, with a dedicated office within Qatar Tourism in coordination with the Ministry of Communications and Information Technology. Applications have been enhanced to support visitor experiences, integrating with tourism programs and services.
HE Al Kharji emphasized the importance of the human element in digital transformation and coordination with digital companies to enhance visitor experiences. The Visit Qatar Pass, with around four million active users, plays a role in improving experiences based on visitor feedback.
Tourists visiting Qatar are seen as ambassadors, conveying positive messages and providing feedback to continuously develop the visitor experience and enhance Qatar's tourism reputation.