Doha: The Government Communications Office (GCO), in collaboration with the Google News Initiative and Al Jazeera Media Institute, delivered a training program on Best Practices in Digital Transformation. The program brought together news directors, journalists, and representatives from across Qatar's media landscape.

According to Qatar News Agency, this initiative aims to empower Qatar's media institutions with cutting-edge digital technologies, particularly AI, to enhance journalistic excellence. GCO Director Sheikh Jassim bin Mansour bin Jabor Al-Thani emphasized the importance of media in building public awareness and engagement, highlighting the collaboration with Google and Al Jazeera Media Institute as a commitment to fostering innovation and digital literacy in the media environment.

He further noted that strategic partnerships with global industry leaders are enhancing Qatar's media capabilities and equipping professionals with skills to leverage smart technologies. This initiative marks a crucial step toward creating a modern local media environment that aligns with Qatar's sustainable development goals.

News and Publishing Partnerships Lead for MENA at Google, Mazen Sabbagh, stated that the program aimed to empower journalists and news directors to leverage advanced digital tools, including AI, to enhance their journalistic practices.

Al Jazeera Media Institute Director Eman Al Amri emphasized that newsroom innovation, particularly through AI integration, represents a critical investment in the future of media operations.

This training forms a part of the GCO's professional development series, designed to strengthen Qatar's media and communications ecosystem. Through capacity-building initiatives, these programs support professionals in navigating developments within the global media landscape, in line with the Third National Development Strategy.